Website content – basic do's and don’ts

DO Take Google’s guidelines seriously

Google rewards high-value content with higher results page rankings. These a few of the guidelines Google themselves use to evaluate your site content and rank it in the search results.

  • Would you trust the information presented in this content?
  • Is this content written by an expert or enthusiast who knows the topic well, or is it shallower in nature?
  • Does the site provide original content or information, original reporting, original research, or original analysis?

DO Remember it’s the words that count for SEO ranking.

Videos, slide shows and similar elements can gain and hold your visitor’s attention. On the other hand, although Google acknowledges visual add-ons, it’s the words in the text that count.

DON’T Cut and paste content from other sites.

Google gives points for original content and takes them away for copycat content, and clumsy cut and paste content.

DON’T Let your site be hard to find.

There is no point in having great content if your site can’t be located easily. The purpose of Search Engine Optimisation (SEO) is to make it as easy as possible for Google or another search engine to find your site.